Therapy Is A Business
Therapy Is A Business
Welcome to the TIAB Blog
This is where therapists and entrepreneurs come for clear, honest, and actually useful business knowledge. You’ll find guidance on marketing, websites, SEO/GEO, pricing, mindset, and all the business skills we were never taught, but desperately need.
If something here sparks a shift or shows you what’s possible, you don’t have to run with it alone. My consultation and strategy sessions are available if you want personalized support and a clearer path forward.
And, if an article resonates, share it with a colleague because a rising tide lifts all boats.
Dive in and take what you need. New insights are added often.
Money Scripts and Private Practice: Why Therapists Struggle to Charge What They're Worth
There's a comment that shows up in therapist spaces so often it's practically a refrain. Someone announces they've raised their rates–maybe they've gone private pay, maybe they've finally priced to their market–and within minutes, someone else fires back: "It should be unethical to charge that much per session."
