MeetJessicaGood
A therapist and financial therapist with a background in sales and marketing. I help therapists build private pay practices that get found, get filled, and feel like theirs.
MA, LPC · EMDRIA Approved Consultant · Trauma of Money Certified · Member of the Financial Therapy Association
Who is Jessica Good?
I’m a lot of things. A woman. A multi-business owner. A mother. A solid six-figure earner. A neurospicy human. A strategist. A TikTok creator. A financial therapist. An EMDRIA Approved Consultant. And yes, so much more.
But titles don’t really tell you who someone is. Their experiences do.
At my core, I’m curious, creative, and deeply interested in how people build lives and businesses that actually fit them. I pay attention to patterns, to energy, to what’s being chosen intentionally and what’s happening by default. I’ve always been someone who thinks in possibilities, looks for leverage, and asks, What if there’s another way to do this?
Those natural tendencies shape everything I do now.
The work I do, whether in consulting or therapeutic spaces, is about helping people reclaim agency and choice.
Giving therapists, and women especially, their power back is what drives me.
It starts with experimenting with intention, making embodied decisions, the kind you feel in your bones, and giving yourself permission to want more without needing to justify it.
From there, we build a business, and a life, that feels good to live inside. One that reflects your values, personality, and capacity, not just what you’ve been told is “responsible,” “realistic,” or expected.
You won’t find posturing here. You will find someone who understands both the responsibility of building something meaningful and the freedom that comes from designing it on purpose. I believe growth can be ethical and sustainable without burnout or self-betrayal, and that a well-built life has room for ambition, rest, meaning, creativity, and joy, all at the same time.
The money side
My money lens as a financial therapist
Money has never been abstract to me.
I grew up inside both financial growth and financial loss, which taught me early that earning more doesn’t automatically create ease, safety, or clarity. How money is built, managed, and related to matters just as much as how much is made.
That personal understanding is paired with formal training. I’m a financial therapist, have completed the Trauma of Money Certification program, and am a member of the Financial Therapy Association. I’ve studied how money beliefs form, how they’re shaped by family systems and identity, and how they drive decision-making, especially for people building businesses.
In my clinical work, I’ve supported people across a wide range of socioeconomic backgrounds: those who’ve moved far beyond their family of origin financially, those living with ongoing scarcity, and those born into generational wealth carrying legacy expectations, pressure, or guilt. Across all of it, one thing holds true. Money is never just about numbers. It’s about meaning, permission, safety, and choice.
I bring this lens into my consulting work so business decisions don’t happen in a vacuum. We look at pricing, capacity, risk, and growth with both strategy and self-awareness, so money supports the life you’re building instead of undermining it.
Training
Who I am in a few words
A problem-solver. An idea generator. A hype woman when it counts, and direct honesty when it matters more. I mean… I am an Enneagram 7w8 so it tracks.
Where I started
I make it look easy. It wasn’t.
At my grad school graduation, the speaker asked the first-generation students to stand. I was the only one in the master’s section who did. My classmates looked up at me aghast and said,
We didn’t know.
Nobody ever does.
I’ve rebuilt my life more than once, and I built my practice the same way: around my brain, my nervous system, and my child. Some weeks that’s three monitors and a full sprint. Some weeks it’s pajamas, my bed, and a laptop. I launched the Money Script Quiz from bed.
Your build does not have to look like everyone else’s. Mine never has.
Built without a safety net
When I started my practice, I was completely broke and there was no one to fall back on. It was sink or swim.
That hasn’t changed as much as you’d think. My income is still the backbone of my family. I have never once been able to say, “It’s okay, someone else has got it.”
So if you’re the primary earner, or the only one, I’m not going to hand you advice that assumes a second paycheck is covering the gaps. Mine was built without one.
I’ve had to fight for my agency, and I know I’m an outlier. Statistically, someone who started where I did isn’t supposed to end up here. What made the difference was people who saw more in me than I could.
The women who saw more
Three women changed my direction by seeing more in me than I saw in myself.
The first · my therapist
She told me I was going to be a strong, powerful healer one day.
She was the therapist I saw as I was getting out of my last abusive relationship. I was at what felt like my lowest and my most shameful, and she saw the goodness in me anyway. She was right. Ten years later, she referred a client to me because she felt I could help them more.
The second · a supervisor
“Maybe you’re not a 50-minute therapist.”
She heard me struggling to keep sessions to 50 minutes and said it with no judgment at all. I wasn’t. I stopped forcing myself into that mold, made my sessions longer, and that’s how I got to intensives. Later, I was the one who inspired her to leave the group practice that was stifling her.
The third · my clinical mentor
She told me I was thinking too small.
She listened to me weigh becoming an EMDRIA Approved Consultant. She said I should be on stages and publishing, because what I had to say was important. She is still one of my biggest champions.
Each of them saw something I couldn’t. Sometimes we feel too low to see it in ourselves. Sometimes it’s just a blind spot. Their seeing it gave me permission to see it too.
That’s what I do for therapists now. A mentee told me recently she’s glad she can borrow my confidence. I told her it’s hers to borrow any time. Because I see in my consultees and mentees what they have yet to fully claim for themselves.
“Strategy works best when your personality is part of the design.”
Working together
How I work
My process is a blend of strategy and creativity.
Thanks to neurotype (ADHD + Giftedness), I’m analytical, pattern-oriented, and clear-headed while also being imaginative, collaborative, and energized by building alongside people. I use structure and frameworks to create clarity, then help you apply them in ways that actually fit you.
I ask direct questions, name patterns quickly, and help you move out of overthinking and into intentional action. I bring enthusiasm, honesty, and a genuine love of creative collaboration. One of my favorite parts of this work is helping your personality and values show up clearly in your business.
My goal isn’t optimization for its own sake. It’s alignment. I help you build something that works strategically and feels like yours, so your business supports your life, rather than competing with it.
What people are saying
“As a friend and colleague, there are very few people I trust or consider my go-to person. I might be designing my website, or be thinking about a new idea and I often wonder ‘What would Jessica think about this?’ Her knowledge is vast and deep. Just the other day I decided I wanted to work on being more visible in my professional life and asked her how to connect with the media. She immediately had an answer.
On a personal note, she has often been the gentle and steady encouragement that I’ve not often had as a female entrepreneur. She truly is a gem and a big thinker. I honestly can’t even put into words her value or contribution, but I know other people feel it too.”
Sarah Nunes, LCSW, New York
“Any time you share your human-ness, I feel much less alone and supported, and I'm reminded that it's okay to not do everything perfectly.”
Jessica Dorzek, LCSW
The free Facebook group
My free Facebook group for private pay therapists
I run a private Facebook group for therapists moving off panels, raising their fees, marketing a private pay practice, or building income beyond the therapy room. More than 1,000 of us are in there. Come say you want more.
Private group. Therapists only, licensed or pre-licensed.
Contact Jessica
If you’re here because you want to build differently, and you’re ready for clear strategy, creative collaboration, and embodied decisions, I’d love to hear from you.