Website Audits for Therapists & Small Businesses
You're a therapist and small business owner. Not a copywriter, not a web designer, not an SEO/GEO expert, or a UX aficionado.
Why your therapy website matters
Your website might be the most important marketing tool you have. It keeps working every hour you don't.
It sells while you sleep. Someone reads your page on a Sunday night and decides you're who they want to call. You were off the clock the whole time.
It builds trust before the first call. By the time someone books a consult, your site has already answered the questions they were too nervous to ask. They show up halfway to yes.
It brings clients in when referrals dry up. In a tight market, everyone's looking for referrals and fewer get passed around. Your colleagues may not have anyone to send you, and that's okay. Clients can still find you on their own.
When your website isn't clear, aligned with your brand, or optimized, it costs you real opportunities. When it is, it becomes a steady referral source that keeps bringing the right clients to you. I'm here to help you bridge that gap with simple, strategic audits built specifically for therapists and small business owners.
See the auditsWhat is a website audit for therapists?
A website audit is a review of your private practice website. Depending on the audit you pick, I look at whether the right people can find you, whether your site makes them want to book, or both. Then I hand you a plan in priority order. I make the recommendations. You make the changes.
The five areas that matter on a therapy website
These are the five areas that matter most on a therapy website, and the question to ask yourself about each one. If you can't answer one with a confident yes, that's usually where the problem is.
Can the right clients find my site?
Search visibility, technical health, and how you show up in AI search.
Will they feel like I get them?
Your messaging and how clearly you say who you help.
Is my site easy and calming to move through?
Navigation, layout, mobile, and clarity.
Do they trust me enough to reach out?
Credentials, social proof, and a consistent presence off your site.
Is it easy for them to take the next step?
Calls to action, booking, and contact.
Which audit is right for you? Take the quiz.
Three questions. Your answer takes you straight to the audit that fits, with everything it includes.
All four website audits
Each one is paid once. Open any of them to see exactly what's included.
Website SnapshotReport only
$145
This is for you if you want a quick read on where your site stands and your top fixes.
See what's included
- A one-page report with a red, yellow, or green read on all five areas
- A short action checklist
- My recommendation on which next step fits you, if any
- Not included: Scores, analytics review, keyword research, a 90-day plan, or a call
Conversion AuditReport only, call optional
$495
This is for you if people find your site but don't book.
See what's included
- A detailed report that scores your messaging, content, user experience, flow, and booking path
- A light SEO health check: Can Google find and read your site?
- A look at your traffic in Google Analytics and Search Console
- A prioritized 90-day plan
Why it costs more than the SEO Strategy Plan: It looks at your whole site across five areas, digs into your analytics, and includes a 90-day plan. The SEO Strategy Plan goes deep on one thing: Getting found.
- Not included: Keyword research or a full SEO strategy (that's the SEO Strategy Plan), or a call (add a Findings Call if you want one)
SEO Strategy PlanReport only, call optional
$395
This is for you if your site is solid, but people can't find you.
See what's included
- Keyword research for your niche and the states or cities you serve
- Where competitors are outranking you
- Which keyword belongs on which page, and the pages you're missing
- Page-by-page fixes: Titles, headings, and descriptions
- How you show up in AI search, including Google's AI Overviews, ChatGPT, and Claude
A plain-language companion that explains every term in your report. You don't need to know your keywords going in. Finding them is the point.
Good for: Virtual and multi-state practices, and anyone who doesn't rely on Google Business Profile.
- Not included: Messaging, user experience, or booking path review (that's the Conversion Audit), implementation, or a call (add a Findings Call if you want one)
Everything AuditBoth reports, three calls, and a 90-day re-audit
$1,750
This is for you if you know your site isn't working but don't know whether it's a visibility or a booking problem, and you want one clear plan, someone in it with you, and proof that it worked.
See what's included
- A 30-minute intro call about your pain points, what you're noticing, and where your practice is headed.
- The full conversion and SEO audit, shaped by what you shared on the call.
- One combined 90-day plan that puts your messaging and SEO work in the right order.
- A 60-minute findings call about a week after your report arrives.
- A 90-day results review: You send your updated numbers, I re-audit your site, and we meet for 30 minutes 90 to 120 days after delivery to see what's moving the needle and set your next priorities.
- Your SEO and AI Search Guide.
Bought separately
Plus the one thing you can't buy separately: A single 90-day plan that sequences your messaging fixes and SEO work together.
Your intro call is booked at my next opening, and I'll tell you upfront if that's weeks or months out. If niche or business direction turns out to be the deeper question, I'll flag it and point you to a 1:1 consult.
Get your plan and run with it, or add a 45-minute call and we'll walk through it together. Recorded, for the Conversion Audit or SEO Strategy Plan. Check the box on your application, or add it after your report arrives.
$300Website Audit vs. Monthly SEO Retainer
One price. One plan. No monthly bill. And you'll understand every recommendation.
If you want it done for you every month, a retainer makes sense. If you want to understand your own website and make the changes yourself, start here.
How long does a website audit take?
The clock starts when I receive your completed questionnaire, not when you pay.
- 1
Apply
Pick your audit and tell me about your site. Want a Findings Call? Check the box.
- 2
Get your start date and invoice
Within 2 to 3 business days, I'll confirm the fit, tell you when I can start, and send your invoice.
- 3
Answer the questionnaire
The clock starts hereEach audit has its own, so I only ask what that audit needs.
- 4
Get your report
Snapshot7 business daysConversion Audit3 weeksSEO Strategy Plan3 weeksEverything Audit3 weeks after your intro call
What every audit comes with
14 days of questions
Email me within 14 days of getting your report with any questions about what it says. Reviewing changes you've made or new strategy is a Findings Call ($300) or a 1:1 consult ($400).
You implement
I give you the plan. You or your web person make the changes, starting with what moves the needle first.
Any platform
Squarespace, WordPress, Showit, Wix, and SimplePractice sites all work.
A therapist with a background in sales and marketing
I'm Jessica Good, MA, LPC, an EMDRIA Approved Consultant and the founder of Therapy Is A Business™. I built a six-figure, fully private pay therapy practice from day one, and I have a background in sales and marketing. So I read your website two ways at once: As a therapist who knows what your clients are looking for, and as a marketer who knows what gets them to reach out.
Every report is written so you can follow it without a glossary. You'll know what to change, why it matters, and what to do first. More about me.
"Jessica helped me confront and challenge the negative beliefs that many therapists hold about running a business. Her practical advice on website improvements shifted my mindset from overwhelmed to proactive. I now feel more empowered to own my role as a therapist and a confident business owner."Crystal Colbourn, Registered Psychotherapist, Ontario, Canada
Website audit questions
What's the difference between the Conversion Audit and the SEO Strategy Plan?
The Conversion Audit answers "Why aren't visitors booking?" It covers messaging, content, user experience, flow, and your booking path, with a light SEO health check and a look at your traffic. The SEO Strategy Plan answers "What should I be found for?" It's the full keyword and search deep dive. Keyword research lives only in the SEO Strategy Plan.
What's the difference between the Website Snapshot and the Conversion Audit?
They look at the same five areas. The Snapshot is a quick color-coded read with a short checklist. The Conversion Audit scores each area, reviews your analytics, and includes a 90-day plan.
Does the Snapshot price count toward a bigger audit?
No. Each audit is its own service, so the Snapshot doesn't credit toward the others. Your Snapshot does end with my recommendation on which next step fits you, if any.
Why is there an application?
Every audit takes real time on my end, and I only take on as many as my schedule allows. The application tells me which audit you want, lets me confirm it's a fit, and lets me tell you upfront when I can start.
Do you make the changes to my website?
No. I make the recommendations and you make the changes. You'll leave with a plan in priority order that you or your web designer can work through.
What kind of websites do you audit?
Any website you have, including Squarespace, WordPress, Showit, Wix, and SimplePractice sites. The audit looks at what a potential client sees and does on your site, so the platform doesn't change the process.
Can I get a follow-up after my audit?
Yes. Book a 45-minute Findings Call ($300) to walk through your report or the changes you've made since. The Everything Audit has a 90-day results review built in.
Not sure your website is the problem? A 1:1 strategy session looks at the whole practice.
Apply For Your Website Audit
Every audit starts with this short application. Choose your audit, tell me a little about your site, and I’ll reply with timing and your invoice. Not sure which audit fits? Take the quiz first.
*Please allow 2-3 business days for response