The Insurance Exit Plan · Coming Fall 2026

Leaving insurance isn’t a leap. It’s a sequence.

The Insurance Exit Plan is a fillable workbook and companion tool that gives you the numbers, the money work, the marketing, and the exact words for every conversation, and sends you out with a dated plan for getting off the panels without gutting your income.

Get on the waitlist. You’ll hear first, and you’ll get the waitlist-only price.

No spam, no daily emails. I’ll just tell you when it’s ready and what it costs.

You’ve been half-planning to leave insurance panels for two years.

You know which panel is the worst one. You’ve known for a while. You’ve watched a reimbursement rate drop and told yourself you’d deal with it after the holidays, then after the summer, then in the new year.

You’ve done the math in your head at eleven at night and lost the thread by morning, because doing it in your head isn’t the same as doing it on paper.

You have a folder somewhere. Notes about going private pay someday. A half-drafted letter you never sent.

And underneath all of it is the question nobody answers for you:

What happens to my income between the day I drop the panel and the day my private pay caseload fills?

That question is the whole reason you’re still on the panels. It’s a good question, and it deserves an actual answer instead of a pep talk.

To go private pay, you don’t need more encouragement. You need an order of operations.

You’ve read the blog posts. You’ve been in the Facebook threads at midnight. You may have bought something that told you to charge your worth, believe in your value, and then left you alone with a blank page and a credentialing portal.

Here’s what almost none of it gave you: what to do first, what to do second, and what number has to be true before you do either.

Because there are three things standing between you and a private pay practice, and they aren’t the same thing. The Insurance Exit Plan takes them in this order.

What’s inside the Insurance Exit Plan workbook

Ten sections. Around seventy-five pages. Fillable PDF: type directly into it, save it, come back to it.

First

The numbers

  • Your floor. It sets the whole plan in motion: how long you can take, and how much financial risk you can carry right now.
  • Three ways to run the exit (60 to 90 days, six months, or a year), the income gap each one creates, and the levers you can pull to close it.
  • Your full fee, arrived at on purpose.

Then

The money story

The part of you that reads your own fee and thinks I could never charge that. That reaction isn’t a market signal. It’s a script, and it will undo good math if you leave it alone.

  • A thirteen-item assessment that shows you which money blocks are yours, before you have to say a number out loud to a client.

Then, from the ground up

The strategy

A plan built around your practice, not a generic one. None of it was in our training, and it’s the biggest part of the workbook.

  • A clear look at your panels, your caseload, and where your clients come from, so you know what each panel is really contributing.
  • Your brand and your value proposition: who you are as a therapist, and how that shows up in the room.
  • Your website and how people find you now.
  • Content, social, and networking that works between colleagues.
  • All of it running before the first panel drops, so the transition is smoother.
  • Copy-ready scripts for dropping the panels, telling current clients, explaining superbills and out-of-network and HSA cards, announcing the change to your network, and running a consult call that converts.
  • A master exit checklist and a dated transition plan, step by step.

The marketing section alone runs twenty-plus pages

Most business advice for therapists takes on one of those. A fee formula gives you a number and stops there. Mindset work alone doesn’t pay your rent in month three. Marketing advice with no numbers under it is guessing. You need all three, built in a specific order.

You close the file holding a dated plan with your own numbers in it.

Included with the workbook

The companion tracker: model your exit from insurance before you make a move.

A five-tab Google Sheet that holds your numbers in one place and models your exit, so you can see your income against your floor before you make a single move.

  • Start Here

    Set it up once, before the numbers begin.

  • Your Panels

    Every panel you’re on, and what each one really contributes to your income.

  • Your Floor & Fee

    Your floor and your full fee, kept side by side.

  • The Exit Modeler

    Model your exit and see your income against your floor before you drop anything.

  • Referral-Out Tracker

    Your referral-out list, in one place.

Who built the Insurance Exit Plan

A therapist with a background in sales and marketing.

I’m a licensed therapist and a financial therapist, and before either of those I spent years in sales and marketing. I landed three national accounts by twenty-three. I’ve run a 100% private pay practice for years, on my hours, around my kid and my brain, and I’ve never apologized for what I charge.

So when I say the numbers, the money story, and the strategy have to be built together, that isn’t a positioning line. It’s the only way I’ve ever seen this go well.

  • 100%private pay, no panels
  • 9 to 12client hours a week
  • 2 daysa week, sometimes a third
  • 6 figuresbuilt around my kid and my brain

Who the Insurance Exit Plan is for, and who it isn’t.

This is for you if:

  • You’re on one or more insurance panels right now and you want off.
  • You have a caseload and you’re not willing to blow it up to get free.
  • You want the actual math, not a motivational reframe.
  • You’re willing to write things down and sit with a few uncomfortable questions.

This isn’t for you if:

  • You don’t have a practice yet. This one assumes you have panels to leave.
  • You want someone to do it for you. This is a workbook. You do the work.
  • You want face-to-face help. That’s what Building Beyond is for.
  • You’re looking for a script pack and nothing else. The scripts are in here, but they’re the last third, and they work because of the eight sections before them.
  • You’re content on the panels. That’s fine. Not everything has to change.

What the Insurance Exit Plan waitlist gets you.

Waitlist pricing

The workbook will be $145. The waitlist gets it for $115, which is $30 off and the lowest price it’ll be offered at. That price is only for the list.

First access

You’ll get the link the day it opens, not whenever the algorithm decides to show you a post.

Put me on the list

Questions therapists ask about leaving insurance for private pay.

What is the Insurance Exit Plan?

The Insurance Exit Plan is a fillable PDF workbook for licensed therapists who are on insurance panels and want to move to private pay. It’s about 75 pages in ten sections, with a five-tab companion tracker. It takes you through your numbers, your money blocks, your marketing, and the scripts for every conversation, and it ends with a dated plan for leaving the panels.

Is it just fee math and money mindset?

No. The numbers and the money story are the first few sections. Most of the workbook is strategy: your brand, your value proposition, your website and how people find you, content and social, networking between colleagues, scripts for every conversation, and a dated transition plan. The marketing section alone runs twenty-plus pages.

When does it launch?

Fall 2026. I’d rather give you a real answer than a date I have to walk back, so the list gets the exact day as soon as it’s set.

How much is it?

$145. Waitlist members get it for $115, and that price is only for the list. For context: the gap between the average panel rate and a private pay fee is about $68 a session, so the workbook has paid for itself by your third private pay session.

I’m scared I’ll lose clients. Does this deal with that?

Directly. There’s a full section on gap math, a section on transitioning current clients, and scripts for the exact conversation, including what to say to the client who chose you partly for the coverage. Some clients will leave. The workbook helps you plan for that number instead of being surprised by it.

Do I have to drop every panel at once?

No, and most people shouldn’t. One of the three lanes is a staged exit, panel by panel, ordered by what each one contributes to your income.

Is this US-specific?

The principles hold anywhere. The specifics on panels, superbills, Medicare, and Good Faith Estimates are written for a US context, and every practice is subject to its own state and board rules. This is business education, not legal, tax, or billing advice.

You’ve been waiting for the right time. This is that time.

Get on the list. When it opens, you’ll be the first to know, and you’ll pay the least.

Put me on the list