Business strategy from a therapist who actually built it
Bring the fee you keep meaning to raise, or the whole model you’re ready to rebuild. You leave knowing what to do first.
Find your fit
Who private practice consulting is for
Most therapists who book are somewhere in here:
Some of these are strategy problems. Some live in how you feel about money. Most are both, so we work on both. Our work together will meet you where your at and where guidance is needed most.
What private practice consulting covers
Offers, pricing, and profit
Setting or restructuring your fees, building intensives and packages, and running your numbers so the practice pays for the life you want.
Marketing, branding, and messaging
Clarifying your niche and positioning, getting feedback on your website and copy, and building marketing that’s simpler to keep up with.
Systems, capacity, and boundaries
Your schedule and caseload structure, what to keep, delegate, automate, or retire, and a model that doesn’t burn you out.
Expansion and next moves
Adding consulting, trainings, courses, or groups, structuring intensives, and growing on purpose instead of saying yes to everything.
“Jessica helped me confront and challenge the negative beliefs that many therapists hold about running a business. Her practical advice on website improvements shifted my mindset from overwhelmed to proactive.”
“I now feel more empowered to own my role as a therapist and a confident business owner.”
I’m a therapist who built it for myself first.
Everything I teach, I used first: to build my own private pay practice around intensives and extended sessions, to grow about 17,000 followers across my clinical and business pages, and to launch a second company. (You’re on its website.)
A career in sales and marketing: I started as the assistant to a VP of sales, got a shot at selling, and landed three national accounts that got me promoted to assistant VP at twenty-three. Years of marketing and branding work followed. So I look at your practice the way your future clients will: the offer, the price, and whether your page makes them want to book.
Financial therapy training: I notice what happens when you get close to a decision, like the fee you can’t bring yourself to type. We work through that moment on the call, so the plan you leave with is one you’ll act on.
Two companies of my own: Every recommendation has been tested on my own business first, with my own money on the line.
Jessica Good, MA, LPC, EMDRIA Approved Consultant, Trauma of Money Certified, Member of the Financial Therapy Association
Here’s the private practice I built
“Jessica made a huge impact on my business even after meeting just once. Prior to meeting, I was juggling 23 weekly clients and offering EMDR intensives on the weekends. Jessica came prepared, offered direct and constructive feedback, and helped me gain the confidence to make some necessary changes to my business.”
“These started as smaller, less risky changes but ultimately led to me offering only EMDR extended sessions and intensives. I’m extremely grateful for her support and guidance and found the investment in her services invaluable.”
Two ways to work together
You know what the question is.
Should I raise my fee? Do I drop this panel? Is this offer priced right? Is my niche too narrow? You’ve been circling one decision and you want an expert answer.
You don’t know what the question is, or the question is everything.
You’re fully booked and still not making enough. You set your fee three years ago and resent it every time you open your calendar. You want to rebuild the model and don’t know where to start.
Still not sure? Book the session. I read every questionnaire before we meet, and if yours turns out to be an intensive-sized question, I’ll tell you before the call.
The Consulting Session
You leave with the decision made and your next three moves in order.
Why three steps and not a full plan
The full answer is in the recording. The three steps answer one question: what do you do Monday morning? If your brain drops the thread between the call and the calendar (mine does), a short, ordered list is the thing that gets used. A twelve-page plan goes in a folder.
Book it once, or come back every quarter. It’s the same rate every time, with no package and no commitment.
Jessica helped me to organize my thoughts and, importantly, stop underselling myself. After our consultation, she sent a clear follow-up email outlining our time together with next steps, which is incredibly helpful for me as someone who is neurodivergent. I’ve referenced it many times since.
The math on a $400 hour
Most of us were trained to treat money spent on our practice like an indulgence. Try looking at it the way you’d look at any other investment: what does it return?
One change from one hour can cover the session in a week. Every week after that is return, for as long as you keep the change. Most sessions end with three.
The Business Strategy Intensive
You arrive feeling stuck and leave with answers and a clear, sequenced plan: what to do first, second, and third, and what to ignore for now.
Why Two Hours?
The analysis happens before we meet. You fill out the full pre-consultation questionnaire. I audit your website and online presence and work through your answers ahead of time. By the time we’re on the call, I already have a working read on what’s going on.
The two hours go to testing that read with you, adjusting it, and building the plan. You don’t spend the first hour catching me up to speed.
What’s included
A plan, then your space back
Some people want a plan and then want to be left alone to carry it out. No monthly container, no check-ins, nobody in your inbox. The intensive is a complete solution on its own. It isn’t the first step of mentorship.
The consultation was organized, thorough, and intentional. She reviewed my website, provided insightful feedback, and followed up with a clear, structured growth plan that helped me stay focused and organized. After our work together, my vision became much clearer.
Want someone in it with you every month?
Mentorship is $900 a month, month to month, with a monthly call and check-ins in between. It’s for building something over time with accountability built in.
Before you book
Business coach or consultant: which do I need?
A coach usually helps you find your own answers. A consultant brings the expertise and tells you what they’d do. These sessions give you a direct recommendation, and then we check it against the practice you want to build.
How much does private practice consulting cost?
A 60-minute consulting session is $400, and the 2-hour Business Strategy Intensive is $950. Ongoing mentorship is $900 a month.
Can a consultant help me go private pay without losing my caseload?
Yes, and it’s one of the most common reasons therapists book. We look at your caseload, your numbers, and a realistic timeline, then plan the move in stages so your income doesn’t fall off a cliff. For the whole transition, book the intensive. For one piece of it, like what to charge once you’re off panels, the session covers it.
How do I know if my fee is too low?
Common signs: you’re full and still short of your income goal, you’d need more client hours than you can sustain to get there, or you feel resentful when you look at your calendar. That last one counts as data. The consulting session is built for this exact question.
Why isn’t there a free or cheaper intro call for consulting?
The $400 session is the entry point. There’s no gate in front of it and no required first step. You can book one hour, get your answer, and never book again. Free fit calls are for mentorship and group programs, where you’re deciding on a longer commitment.
What if I book the wrong one?
I read every questionnaire before the call. If your session answers show a whole-business question, I’ll reach out before we meet so we can talk about switching to the intensive.
Can I book the session more than once?
Yes. It’s the same rate for your first session and every one after it.
Why does the intensive cost more than a month of mentorship?
You’re paying for different things. Mentorship is a monthly relationship: calls, check-ins, and someone keeping you on track. The intensive is the pre-work, the audit, the two hours, and a written plan built to stand on its own, with no monthly commitment attached.
Is the consulting session the same as a website audit?
No. The full website audit ($399) is about your website, page by page. The consulting session ($400) is about a business decision. If your decision is “what’s wrong with my site,” book the audit.
Can we talk about both business and clinical work?
These sessions stay on the business side of your practice. For clinical consultation, book through GoodEMDR.com.
Are the calls recorded?
Yes. Every session is recorded so you can go back to it, and the recording is shared only with you.
What’s your cancellation policy?
Once purchased, sessions are non-refundable. If you cancel more than 24 hours ahead, you have 90 days from the original date to reschedule, after which the session is forfeited. Cancellations with less than 24 hours’ notice forfeit the fee. It’s a firm policy, and your practice deserves the same respect.