Therapy Is A Business
Therapy Is A Business
Welcome to the TIAB Blog
This is where therapists and entrepreneurs come for clear, honest, and actually useful business knowledge. You’ll find guidance on marketing, websites, SEO/GEO, pricing, mindset, and all the business skills we were never taught, but desperately need.
If something here sparks a shift or shows you what’s possible, you don’t have to run with it alone. My consultation and strategy sessions are available if you want personalized support and a clearer path forward.
And, if an article resonates, share it with a colleague because a rising tide lifts all boats.
Dive in and take what you need. New insights are added often.
How to Tell If a Private Practice Consultant Is Legit
Some of the fear therapists have about hiring a consultant is earned. Here’s how to tell a legit private practice consultant from snake oil: The red flags, a low-risk way to check someone out, and how to know if it’s worth the money.
How to Get Private Pay Clients as a Therapist
Getting private pay clients isn't luck. It's knowing how few you actually need, getting specific enough that the right people find you, and answering "do you take insurance?" without flinching. Here's how to do all three.
AI SEO for Therapists: How to Get AI Referrals
AI SEO for therapists is about making your private practice easy for tools like ChatGPT and Google's AI Overviews to understand, trust, and recommend. Here's where AI finds therapists, 7 best practices, and what isn't worth paying for.
10 Therapist Marketing Mistakes (and How to Fix Them)
Brand feels unclear? Website all about you? These are the 10 therapist marketing mistakes I see most in private practice, what each one costs you, and how to fix it.
Marketing For Therapists: The Core 4 That Fill A Practice
Doing all the marketing and still have open slots? Marketing for therapists that gets more therapy clients comes down to the Core 4: Branding, your website, social media, and networking. Here is what each one does and which to fix first.
Therapist Burnout: Signs, Real Causes, and How to Recover
Therapist burnout usually isn't a self-care problem. It's a business-model problem: Too many sessions, at too low a rate, with no paid time off. Here are the signs, the real causes, and how to recover in a way that sticks.
How To Leave Headway: Self-Paneling, Private Pay, And Getting Off The Platforms For Good
Headway paused its agreement, not the squeeze. How to leave Headway, credential directly with insurers, or go private pay without gutting your income.
Headway’s Provider Agreement: What It Says and What to Do
Headway paused its new provider agreement after therapists pushed back. What the likeness clause said, what’s still unclear, and how to tell clients you’re leaving.
