Therapy Is A Business
Therapy Is A Business
Welcome to the TIAB Blog
This is where therapists and entrepreneurs come for clear, honest, and actually useful business knowledge. You’ll find guidance on marketing, websites, SEO/GEO, pricing, mindset, and all the business skills we were never taught, but desperately need.
If something here sparks a shift or shows you what’s possible, you don’t have to run with it alone. My consultation and strategy sessions are available if you want personalized support and a clearer path forward.
And, if an article resonates, share it with a colleague because a rising tide lifts all boats.
Dive in and take what you need. New insights are added often.
Why Therapists Are Leaving Insurance Panels — and How to Go Private Pay while Staying Accessible
Therapists are leaving insurance panels because the math stopped working and the disrespect didn't. Shrinking reimbursement rates, clawbacks on sessions you already delivered, algorithm-driven denials, and warning letters for billing a full hour have pushed more than half of surveyed clinicians to plan their exit within a year. Private pay is how they take the work back.
Money Scripts and Private Practice: Why Therapists Struggle to Charge What They're Worth
There's a comment that shows up in therapist spaces so often it's practically a refrain. Someone announces they've raised their rates–maybe they've gone private pay, maybe they've finally priced to their market–and within minutes, someone else fires back: "It should be unethical to charge that much per session."
Why Charging Too Little Is Costing You Therapy Clients: The Pricing Mistake Most Private Practice Owners Don't See
Something happens when a therapist who has been undercharging finally raises their rates. Suddenly there are more people filling up your calendar with consultation calls. There’s less hemming and hawing from potential clients about whether they want to schedule or not. And then there’s you… stunned, because you spent months convincing yourself that raising your fees would cost you clients. But, it didn't. The opposite happened.
What Should Therapists Charge? A Guide To Setting Your Session Fee
Most therapists set their session fee by looking at what everyone else is charging and picking something in the middle. That number is almost never right — not because they're bad at math, but because they're answering the wrong question entirely. Here's how to calculate a fee that's actually rooted in your real life and goals.
How to Get Referrals from AI: GEO Best Practices Guide
2024 marked a fundamental shift in search optimization and digital marketing with the introduction of generative searches taking over traditional search engines. If you've done a Google search recently, you know exactly what I mean. The rise of generative AI has taken small businesses by storm. While plenty of therapists and small business owners still don’t even quite understand traditional SEO (search engine optimization) – you now have to start figuring out GEO (generative engine optimization) if you want your business to stay competitive with organic search. If you’re confused as to what that even means, don’t worry I’ll explain.
10 Marketing Mistakes Therapists Make (and How to Fix Them)
Most therapists aren’t struggling because they’re bad at marketing — they’re struggling because no one ever taught them how to do it well. In this post, I break down the ten most common marketing mistakes therapists make, why they quietly sabotage your growth, and the simple fixes that help you attract more of the right clients without burning yourself out. If your private practice feels invisible online, these practical, therapist-specific strategies will help you get clarity, gain traction, and build a marketing plan that actually works.
