Therapy Is A Business
Therapy Is A Business
Welcome to the TIAB Blog
This is where therapists and entrepreneurs come for clear, honest, and actually useful business knowledge. You’ll find guidance on marketing, websites, SEO/GEO, pricing, mindset, and all the business skills we were never taught, but desperately need.
If something here sparks a shift or shows you what’s possible, you don’t have to run with it alone. My consultation and strategy sessions are available if you want personalized support and a clearer path forward.
And, if an article resonates, share it with a colleague because a rising tide lifts all boats.
Dive in and take what you need. New insights are added often.
How to Get Referrals from AI: GEO Best Practices Guide
2024 marked a fundamental shift in search optimization and digital marketing with the introduction of generative searches taking over traditional search engines. If you've done a Google search recently, you know exactly what I mean. The rise of generative AI has taken small businesses by storm. While plenty of therapists and small business owners still don’t even quite understand traditional SEO (search engine optimization) – you now have to start figuring out GEO (generative engine optimization) if you want your business to stay competitive with organic search. If you’re confused as to what that even means, don’t worry I’ll explain.
