Therapy is a business
Private Practice Consulting & Business Strategy for Therapists by Jessica Good
Let’s be Honest…
You’re burning money & burning out trying to figure this out alone.
That ends today…
Most therapists go into private practice for more freedom, but end up overwhelmed, underpaid, and wondering what they’re doing wrong. While you’re doing everything you can — showing up for clients, squeezing admin into whatever scraps of time you can find, trying to “figure it out” as you go, and spending your nights Googling things like “What is SEO?” — it still somehow never feels like enough.
And here’s why: You weren’t taught how to run a business or how to market one. Even though almost half of all therapists will go into private practice at some point in their career, our training still doesn’t prepare us for it.
So you’re guessing. You’re hustling. You’re trying things that don’t quite work. You’re saying “yes” when you want to say “no.” You’re underpricing your services because you’re afraid clients won’t come and unsure how to tell existing clients you need to raise your rate. You’re trying to market yourself while fighting the internal voice that says you’re being “too much”—or “not enough.”
It’s a lot. And, it’s exhausting to care this much, but still feel like you’re coming up short.
But here’s what I need you to know: There’s nothing wrong with you. You’re not failing. You’re operating without the skills, structure, or strategy you were never taught.
Once you learn how to treat your practice like an actual business — with clear systems, effective marketing, boundaries that support you, and pricing that reflects the value of your work — everything shifts. Your time opens up, your income stabilizes, and your confidence comes back. The practice you’ve been dreaming about finally becomes the practice you have.
And, you deserve that. Every bit of it.
The Truth about Private Practice
Who I Help & How I Help
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If you’re a therapist who loves the clinical work, but feels stretched thin by the business side of things, keep reading…
I help clinicians who are:Struggling to attract consistent private-pay clients
Unsure how to market themselves without feeling “salesy”
Undercharging or afraid to raise their rates
Overwhelmed by admin, systems, or decision fatigue
Tired of relying on word-of-mouth and hoping someone finds them online
Ready to grow beyond 1:1 work—groups, intensives, digital products, consulting, and more
Done with guessing and finally want a strategy that fits who they are
If you’re building a practice that needs better marketing, clearer boundaries, sustainable income, or expansion into new offerings… you’re exactly who I help.
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I give you the direction, strategy, and structure you were never taught in grad school—so your practice can finally grow the way you intended.
Here’s how I support you:
Business clarity: You’ll understand what’s working, what’s not, and what to do next.
Marketing that actually works for therapists: SEO, website messaging, brand positioning, and visibility strategies that don’t feel gross.
Systems + boundaries that protect your time: Less chaos, more predictability.
Pricing guidance rooted in worth and sustainability: No more shrinking or apologizing.
High-impact strategy sessions and mentorship: Actionable steps, honest feedback, and support that keeps you moving forward.
Expansion planning: Retreats, groups, intensives, online courses—done intentionally and profitably.
My approach is simple: clear strategy, direct guidance, and support that helps you stop spinning and start building something real.
Work With Me
Why Should I listen to you?
Probably because I’m the real deal. I grew a six-figure private-pay practice from the ground up—fueled by strategy, grit, and a whole lot of moxie.
As a twice-exceptional (2E) business-minded therapist with ADHD and giftedness, I see patterns others miss and can creatively problem solve with the best of them.
The things I teach are things I’ve actually lived, not just recycled generic social media blurbs. My background in sales, marketing, and financial therapy means I understand the strategy and the emotions behind building a business.
And, after watching my family build a wildly successful company, but still struggle financially afterward, I learned early how important it is to create stability that truly lasts.
If you’re ready for a practice that’s profitable, sustainable, and built with purpose—not panic—I can help you get there.
what people are saying…
You Deserve Better.
Let’s Get You Unstuck. Schedule Today.
You don’t need every detail sorted before you reach out. Grab a time that works, and we’ll take the first step forward—together.
Did someone say “Freebie”?
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